Behind the startup : FABS APP

  An Interview by Ira Tassouli and Louise Quesnel.   FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the…

Papèm: Rethinking The Shopping Experience.

Online shopping is a double-edged sword. Variety is its strong advantage, but it has its drawbacks. Getting the wrong size is rather frequent, and more often than not the pieces we saw in the pics online do not match our rosiest expectations. Also shopping in Milan has its drawbacks. Milan should be the temple of…