Behind the startup : FABS APP

  An Interview by Ira Tassouli and Louise Quesnel.   FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the…

Zeitgeist in Fashion

The Milan Fashion Week has just passed. Runways have been the stage for so many new fashion trends. With every season bringing in something new trends to the fashion industry one cannot help but wonder: Where do these trends come from? As any fashion lover knows, fashion is not only about brand labels and dressing…

The Ultimate Discussion of Fashion: Fur

On October 12th, the fashion world woke up to huge news: Gucci announced they are going fur-free. The chief executive’s own words were “It’s not modern, it’s a little outdated”. So how did Gucci take this huge U-turn and decided to leave their infamous fur-lined loafers behind? The fur discussion in the fashion world has…

Be Fashionable, Be Green

Over the years, the fashion industry has become more and more sensitive about themes involving the environment.  Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to…

Memes are the new Campaigns

Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and…

Inside #InsideLVMH

When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was…

The Importance Of Being Social

Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home….

New Concepts Pushed By A New Concept.

It’s all about being a dwarf in a World of giants. It is how a freshman designer should feel. So, what to do? Find a stairway. And this is what You|Concept tries to be for new designers, organizing events like the press day held on November 10th.

Reinventing Superheroes.

The power of fashion, like the power of the superhero, lies in its ability to transcend the humdrum and commonplace. Fashion, like the superhero, allows you to dream and escape into the world of unfettered imagination. Giorgio Armani Yes, this article I’m dedicating to superheroes. Kids love superheroes. Kids grow up and still love superheroes….