Behind the startup : FABS APP

  An Interview by Ira Tassouli and Louise Quesnel.   FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the…

The Ultimate Discussion of Fashion: Fur

On October 12th, the fashion world woke up to huge news: Gucci announced they are going fur-free. The chief executive’s own words were “It’s not modern, it’s a little outdated”. So how did Gucci take this huge U-turn and decided to leave their infamous fur-lined loafers behind? The fur discussion in the fashion world has…

Sarah Jessica Parker: Party Capsule Shoe Collection

Just in time for the cocktail season, style-icon Sarah Jessica Parker launches her party shoe collection, exclusively on Net-a-Porter. “SJP by Sarah Jessica Parker” – the exclusive shoe collection of the Hollywood star. In the success story “Sex and the City” Sarah Jessica Parker strikes as Carrie Bradshaw on high heels through the avenues of…

Gianni Versace: the Star’s Rock Star.

Today, 2nd December, 70 years ago, a genius of Fashion was born. His creativity and originality allowed him and his maison to enter the Olympus of the greatest names of Fashion. However, as we all know, creativity and madness are just two sides of the same coin. And it is curious that it was this…

The Importance Of Being Social

Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home….

A Guardian of Human Dignity: the Story of Brunello Cucinelli.

October 18 is indeed a significant day for us at Bocconi Students for Fashion: a guest lecture will be held with the one-of-a-kind Italian fashion magnate Brunello Cucinelli. Having started his business with cashmere sweaters in 1978, in almost 40 years he grew it to a multinational empire with impressive financials, which are just one…

Papèm: Rethinking The Shopping Experience.

Online shopping is a double-edged sword. Variety is its strong advantage, but it has its drawbacks. Getting the wrong size is rather frequent, and more often than not the pieces we saw in the pics online do not match our rosiest expectations. Also shopping in Milan has its drawbacks. Milan should be the temple of…