Behind the startup : FABS APP

  An Interview by Ira Tassouli and Louise Quesnel.   FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the…

Marcelo Burlon: Crowded County of Milan.

At the 2017 Fall Fashion Show of Marcelo Burlon County of Milan we took our places in front of the runway and there, in the County, in the crowd, were stunned by the strength of the collection.     The runway was held at The Mall, a multi-functional space in Porta Nuova. For the occasion…

Sarah Jessica Parker: Party Capsule Shoe Collection

Just in time for the cocktail season, style-icon Sarah Jessica Parker launches her party shoe collection, exclusively on Net-a-Porter. “SJP by Sarah Jessica Parker” – the exclusive shoe collection of the Hollywood star. In the success story “Sex and the City” Sarah Jessica Parker strikes as Carrie Bradshaw on high heels through the avenues of…

Gianni Versace: the Star’s Rock Star.

Today, 2nd December, 70 years ago, a genius of Fashion was born. His creativity and originality allowed him and his maison to enter the Olympus of the greatest names of Fashion. However, as we all know, creativity and madness are just two sides of the same coin. And it is curious that it was this…

E-commerce: Yesterday, Today and Tomorrow.

A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised…

Black Friday: Fifty Shades of Black

Black Friday is here, and recently it seems that even in Italy it’s becoming a thing. However, while in the U.S. people rush into stores to get the best deals, in Italy mainly e-commerce platforms will offer sales up to 70%. Only few stores, such as the main department store in Milan, will join the “big sales day”.

The Importance Of Being Social

Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home….

American Apparel’s Farewell ?

American Apparel, the Los Angeles-based clothing manufacturer, figment of Dov Charney’s imagination and entrepreneurial nature, running since 1989, is now indisputably one of the largest apparel manufacturer in North America. At least virtually… A growing rumor, supported among others by Bloomberg, has it that the double A brand would be preparing its second bankruptcy filling…

A chat over dinner with Alberto Baldan, CEO of La Rinascente.

You may think that I am exaggerating, and to some extent it is true. I did not dine privately with Mr Baldan, but this is how the evening felt like to me. When I saw the event promoting a tasty aperitivo with the CEO of the most famous department store in Italy, I thought of one…