Turmoil for Glossies

Is this the End of the Print Magazine Era? It is no secret that the past couple of years have been increasingly rocky for publishing companies. Any statistics aside, the individual consumer can likely attest to gradually purchase fewer and fewer print magazines over the past 10 years, as digital access has increased exponentially. While…

The rise of the mobile retail

Over the years, with the non-stop advancement of technology, firms in different industries have been doing their best to keep up. Almost every brand has an online store now, but that’s just scratching the surface since the main focus has shifted from desktop to mobile. But when it comes to the fashion industry, especially luxury…

Amazon’s growth potential and its lack of “fashion authority”

In recent years Amazon has increasingly tried to gain market share in the online retail-business. One key step in this process was the launch of their ‘Prime Wardrobe’ service which allows customers to try on items at home before buying them. The launch of the e-commerce giant’s latest service lead to a slump in shares…

H&M x Erdem Collaboration

H&M has been doing successful collaborations with high-end designers for more than ten years. Starting off in 2004 with Karl Lagerfeld, the high-street giant’s works with the fashion industry’s biggest names never failed to impress. This year, H&M announced that the next exclusive collection will be with ERDEM, collaborating with a London-based designer for the…

A successful succession?

In July of 2017, the iconic store Colette, hailed as the ‘temple of Parisian cool’ and claimed by Karl Lagerfeld as the only place he frequents, shocked the fashion world by announcing its permanent closure at the end of the year. On the store’s Instagram account, the company wrote, “Colette Roussaux has reached the time…

La Biennale di Venezia: Where art wears fashion

  Every other year, the timeless Serenissima opens its doors to the Art Biennial, one of the most prestigious and avant-garde art festivals in the world. The Biennale buzz travels through the magical venetian canals and meets the world. You have definitely scrolled through Lorenzo Quinn’s monumental sculpture, titled Support, in your Instagram feed: a…

Tribute to Gianni Versace

15thJuly 1997, Gianni Versace was murdered in front of his house in Miami Beach by a homosexual antipathetic. It was a huge loss for Maison Versace of which Gianni was the founder and the artistic director. After his death, 50% of Gianni Versace S.P.A. was left to his ‘princess’, this is how Gianni used to…

Asian Takeover in High Fashion

Have you realized Fendi’s Instagram page mentions Asian influencers and models more than ever these days? Even though the increasing diversity makes us happy to see, there’s more to that. Millennial social media influencer’s have a bigger impact on the fashion world more than any year, especially in Asia. Chinese being in the lead, Asian…

LAND FOR DREAMERS

Everything starts with a dream. In strategic management it is called mission, the purpose or aspiration of a company, the objective it wants to pursue. For reaching this goal, a strategy must be formulated, combining analysis and decision making. Then it has to be implemented, by executing the choices made. Now, consider your dream. You…

Be Fashionable, Be Green

Over the years, the fashion industry has become more and more sensitive about themes involving the environment.  Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to…

MyTheresa launches exclusive collection with Off-White

After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed…

Memes are the new Campaigns

Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and…