Decades of Fashion: the Thirties

Here we are with our third appointment of “Decades of Fashion”: today we will take a look at the 30s. After the flourishing growth that occurred in the States during the 20s, in 1929 the country had to face the Stock Market crash and the following crisis known as the Great Depression. At the beginning…

Fashion & Travel: the perfect match

More and more fashion companies are trying to expand their business to a new frontier: the luxury hotel industry. This trend started with new consumers’ attitudes, people want to have a 360° lifestyle experience and meanwhile feel part of an exclusive “elite”. This new reality is both the consequence of financial uncertainty, resulted from years…

World of Fashion Welcomes Hijab

After 19 year old model Halima Aden dazzled the runway wearing a hijab at Yeezy Season 5 during New York Fashion Week 2017 people had various reactions. Some fashion people praised the casting team for including a model of diversity, while some voices declared a negative feedback for promoting the idea of oppression that is…

Co-branding: a new way of competing

In a market where competition has increased over time, even successful companies need to come up with new ideas to expand their brand exposure. This is why co-branding has become more widespread and it has proved to have several benefits. Besides improving the brand image, partnership is a way of enabling brands to compete in new…

Fashion is Garbage.

When the final model walked down the Moschino runway in Milan Fashion Week 2017 the only thing that was left on the audience’s faces was a shocked expression with jaws dropped to the floor. Brand’s creative director Jeremy Scott created a provoking collection, as always, that was made up of extraordinary materials such as cardboard,…

Youtube, the “New” Frontier for Influencer Marketing in the Fashion Industry?

A recent article published on Fashionista.com said that many top fashion influencers are now investing significant resources into a new frontier: Youtube. “According to James Nord, founder of influencer marketing platform Fohr Card, YouTube can be a lucrative platform for content creators, and while the beauty space is already super-crowded with vloggers who have millions…

Made in Italy: between heritage and globalization.

On the 22nd February the conference held at Bocconi University, moderated by Francesco Perrini – Professor of Management at Bocconi University – and hosted by Bocconi Students for Fashion and Blab was a testimony not only of the importance of Made in Italy in the era of globalization, but also of successful entrepreneurship in Italy and, more specifically,…

The ROMAntic class of Laura Biagiotti F/W 2017-2018.

  A business woman in her forties, walking in Piazza di Spagna in her leisure, surrounded by sunset colours, ancient buildings and chic boutiques. She is proud and imperious, with her hair tied back from her face, wearing a pair of sunglasses and stunning cozy, but stylish garments.     This is the image inspired…

F&W Call for Color at Vivetta and Angel Chen.

If all the color associations you get for the fall-winter season are black, grey and everything in between, get ready to be surprised. Vivetta and Angel Chen are among the brands giving a different perspective and we are glad to share some color-infused inspiration with you after having attended the shows.