Co-branding: a new way of competing

In a market where competition has increased over time, even successful companies need to come up with new ideas to expand their brand exposure. This is why co-branding has become more widespread and it has proved to have several benefits. Besides improving the brand image, partnership is a way of enabling brands to compete in new…

Fashion is Garbage.

When the final model walked down the Moschino runway in Milan Fashion Week 2017 the only thing that was left on the audience’s faces was a shocked expression with jaws dropped to the floor. Brand’s creative director Jeremy Scott created a provoking collection, as always, that was made up of extraordinary materials such as cardboard,…

Youtube, the “New” Frontier for Influencer Marketing in the Fashion Industry?

A recent article published on Fashionista.com said that many top fashion influencers are now investing significant resources into a new frontier: Youtube. “According to James Nord, founder of influencer marketing platform Fohr Card, YouTube can be a lucrative platform for content creators, and while the beauty space is already super-crowded with vloggers who have millions…

Made in Italy: between heritage and globalization.

On the 22nd February the conference held at Bocconi University, moderated by Francesco Perrini – Professor of Management at Bocconi University – and hosted by Bocconi Students for Fashion and Blab was a testimony not only of the importance of Made in Italy in the era of globalization, but also of successful entrepreneurship in Italy and, more specifically,…

The ROMAntic class of Laura Biagiotti F/W 2017-2018.

  A business woman in her forties, walking in Piazza di Spagna in her leisure, surrounded by sunset colours, ancient buildings and chic boutiques. She is proud and imperious, with her hair tied back from her face, wearing a pair of sunglasses and stunning cozy, but stylish garments.     This is the image inspired…

F&W Call for Color at Vivetta and Angel Chen.

If all the color associations you get for the fall-winter season are black, grey and everything in between, get ready to be surprised. Vivetta and Angel Chen are among the brands giving a different perspective and we are glad to share some color-infused inspiration with you after having attended the shows.

Winter wonderland at Moncler Gamme Bleu show

  Once you entered into the Moncler showroom, you could not but be amazed by the venue: a mountain landscape with trees covered in snow. A deem blue light added that touch of mystery and wonder that reigns in the wood. As the show began, snow started falling down from the roof as a party…

Tod’s presentation: an expression of Italian patronage.

Imagine you are in front of a gate. Imagine you pass through this gate and walk on the gravel along a path surrounded by grass and trees. Then, you see a marvellous garden, a peaceful environment with a pool in the middle. You walk up the steps of the entrance.

Marcelo Burlon: Crowded County of Milan.

At the 2017 Fall Fashion Show of Marcelo Burlon County of Milan we took our places in front of the runway and there, in the County, in the crowd, were stunned by the strength of the collection.     The runway was held at The Mall, a multi-functional space in Porta Nuova. For the occasion…

Diesel Black Gold: Modern Ninjas for Fall’17

New year, new fashion week. This Saturday morning (January 14th) some of the BS4F members had an early start of the day at the industrial complex MegaWatt, where Diesel Black Gold was showing its new Fall’17 collection by the creative director Andreas Melbostad.