MyTheresa launches exclusive collection with Off-White

After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed…

Santa Gift List 2016

If you still have no idea for your Christmas gifts, don’t panic! BS4F is here to help you out with some hints.

Elegance: In or Out?

Over the last two centuries a fashion revolution occurred, which started with the rigid dress code ante-Poiret, passed through the hands of Coco Chanel and arrived to the unbounded concession of today. We all agree that the way we dress is an expression of personality, but up to what point is it possible to dare…

5 Fashion Apps to Make Your Life Better

We all know those Monday promises that we sometimes keep (and with 99% likelihood don’t). Start jogging in the morning, give up smoking, party less and study more, eat healthier: how many times each of us wanted to begin a new life on Monday! If you agree that today is a perfect day to start…

Michelle Obama, Fashion Icon of a Generation

The First Lady who stole the hearts of a nation, Michelle Obama, will grace the cover of Vogue for the last time as America’s Leading Woman. With her husband’s ascent to the White House, Obama became a part of popular culture and an American fashion icon. In July 2007, Vanity Fair listed her among “10 of the…

POP&SUKI: Serving the Brit Style.

Suki Waterhouse entered the world of buzzy British girls– hitting all the important notes, from sitting front row at Burberry to being photographed for big campaigns regularly. But the runway model has her sights set on getting into the fashion biz for herself, launching an accessories line with her best friend Poppy Jamie with accessible…

Fashion Photography: Telling a Story about Storytelling.

Storytelling about evolving lifestyles. This is the essence of fashion photography. From a more practical point of view, it is a mean to show and describe what is going to be offered to public, to persuade people to desire it, to make us fall irremediably in love with the Zeitgeist. Due to the fluctuation of…

Halloween Vs Fashion Retail: Lustinfashion Top 5.

Halloween is gaining importance as it shifts from kids-only fun to a chance for grown-ups to enjoy the October 31st escapism. The USA Halloween spending is expected to reach an all-time high of $8.4 billion this year; Europe is also increasingly involved in the celebration. At this point All Saints Eve truly seems to attract…

From London, With Love!

I was lucky enough to pass the week in London! As it’s my first time in the city, I have to say I’m really enjoying myself. As an American girl living in a fashion capital, Milan, my eyes of course went immediately to the fashion of the locals.

The G(h)o(s)ths Week.

Outside is dark. Winter is knocking at the doors. Fog is winding through the streets on the notes of “The Dark Side of the Moon”.

Decades of Fashion: the 60s.

“Hey mama hey mama – Look around -Everybody’s groovin’ to a brand new sound” Welcome to the 60s, Hairspray At the beginning of the Sixties, the world felt that something was changing. A rush of optimism was spreading around cities and, with the election of the new president of US, John F. Kennedy, in 1961,…

Fashion Eliminates Chromosome Y.

As we learned from biology lessons, chromosome Y defines human gender. However, as we are learning from fashion today, at the end of the day it doesn’t really matter. The boundaries between masculinity and femininity are increasingly blurring and this seems to be more than a fast trend.