Asian Takeover in High Fashion

Have you realized Fendi’s Instagram page mentions Asian influencers and models more than ever these days? Even though the increasing diversity makes us happy to see, there’s more to that. Millennial social media influencer’s have a bigger impact on the fashion world more than any year, especially in Asia. Chinese being in the lead, Asian…

Coachella: where fashion outweighs music

During the past few weeks social networks were loaded with pictures of bloggers, models, actors and singers having the time of their life at Coachella. Images of crazy parties by the pool, floating flamingos and Californian sunsets made us all envious, admit it. What left me a little concerned  is that I knew almost everything…

Made in Italy: between heritage and globalization.

On the 22nd February the conference held at Bocconi University, moderated by Francesco Perrini – Professor of Management at Bocconi University – and hosted by Bocconi Students for Fashion and Blab was a testimony not only of the importance of Made in Italy in the era of globalization, but also of successful entrepreneurship in Italy and, more specifically,…

The ROMAntic class of Laura Biagiotti F/W 2017-2018.

  A business woman in her forties, walking in Piazza di Spagna in her leisure, surrounded by sunset colours, ancient buildings and chic boutiques. She is proud and imperious, with her hair tied back from her face, wearing a pair of sunglasses and stunning cozy, but stylish garments.     This is the image inspired…

Winter wonderland at Moncler Gamme Bleu show

  Once you entered into the Moncler showroom, you could not but be amazed by the venue: a mountain landscape with trees covered in snow. A deem blue light added that touch of mystery and wonder that reigns in the wood. As the show began, snow started falling down from the roof as a party…

Tod’s presentation: an expression of Italian patronage.

Imagine you are in front of a gate. Imagine you pass through this gate and walk on the gravel along a path surrounded by grass and trees. Then, you see a marvellous garden, a peaceful environment with a pool in the middle. You walk up the steps of the entrance.

Marcelo Burlon: Crowded County of Milan.

At the 2017 Fall Fashion Show of Marcelo Burlon County of Milan we took our places in front of the runway and there, in the County, in the crowd, were stunned by the strength of the collection.     The runway was held at The Mall, a multi-functional space in Porta Nuova. For the occasion…

It’s That Time of Year Again, the Victoria’s Secret Fashion Show

  The Victoria’s Secret Fashion show took place this year on November 30th, in one of the great fashion capitals of the world, Paris. Some have been calling it the sexiest TV event of the year as people will be tuning in from around the globe to watch picture perfect models, clad in bejeweled angel…

Inside #InsideLVMH

When you go to lvmh.com, the first thing you see is #InsideLVMH. #InsideLVMH is also featured in the “Trending” of the BoF. A lot is written on the schedule the participants had, the experiences they went through, the application process preceding all these. The only thing left out of focus is how it really was…

E-commerce: Yesterday, Today and Tomorrow.

A constructive moment of discussion. This is what the event held on Wednesday, 23th November at Bocconi University, hosting Andrea Panconesi – CEO of Luisa Via Roma – and Paolo Mascio – President Online Flagship Stores of Yoox Net-A-Porter Group -, chaired by Emanuela Prandelli – LVMH Associate Professor at Bocconi University – and organised…

Black Friday: Fifty Shades of Black

Black Friday is here, and recently it seems that even in Italy it’s becoming a thing. However, while in the U.S. people rush into stores to get the best deals, in Italy mainly e-commerce platforms will offer sales up to 70%. Only few stores, such as the main department store in Milan, will join the “big sales day”.