A new era of shopping

In 2016, a survey by firm comScore and UPS showed that consumers are buying more online than in stores. This should not surprise anyone as nowadays technology is developing fast enough to provide people with the possibility to get a 360° online shopping experience through different technology devices from smartphones to laptops. These days online…

Fashion & Travel: the perfect match

More and more fashion companies are trying to expand their business to a new frontier: the luxury hotel industry. This trend started with new consumers’ attitudes, people want to have a 360° lifestyle experience and meanwhile feel part of an exclusive “elite”. This new reality is both the consequence of financial uncertainty, resulted from years…

Made in Italy: between heritage and globalization.

On the 22nd February the conference held at Bocconi University, moderated by Francesco Perrini – Professor of Management at Bocconi University – and hosted by Bocconi Students for Fashion and Blab was a testimony not only of the importance of Made in Italy in the era of globalization, but also of successful entrepreneurship in Italy and, more specifically,…

Winter wonderland at Moncler Gamme Bleu show

  Once you entered into the Moncler showroom, you could not but be amazed by the venue: a mountain landscape with trees covered in snow. A deem blue light added that touch of mystery and wonder that reigns in the wood. As the show began, snow started falling down from the roof as a party…

Runway diversity: so close, so far

Diversity, equality, inclusivity: today these concepts are heard from everywhere. The world of fashion, setting the standards for our perception and the system of ideals since day 1, serves as common ground for the dispute. In the society where every message is transmitted in no time, discussed in to time and causing effect in no…

Sarah Jessica Parker: Party Capsule Shoe Collection

Just in time for the cocktail season, style-icon Sarah Jessica Parker launches her party shoe collection, exclusively on Net-a-Porter. “SJP by Sarah Jessica Parker” – the exclusive shoe collection of the Hollywood star. In the success story “Sex and the City” Sarah Jessica Parker strikes as Carrie Bradshaw on high heels through the avenues of…

Gianni Versace: the Star’s Rock Star.

Today, 2nd December, 70 years ago, a genius of Fashion was born. His creativity and originality allowed him and his maison to enter the Olympus of the greatest names of Fashion. However, as we all know, creativity and madness are just two sides of the same coin. And it is curious that it was this…

The Importance Of Being Social

Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home….

Adidas’ Revival : How The Three Stripes’ Brand Is Fighting Back.

Founded in 1924 by two German brothers, Adidas is the original sportswear brand, originally making shoes for soccer, track-and-field and tennis. From then on, the brand grew exponentially, expanding beyond footwear to become a leading player in both the sportswear and streetwear markets. Becoming one of the most successful corporation in the world, Adidas had…