The Importance Of Being Social

Just a few years after the Second World War, the director of Harper’s Bazaar America telegraphed “The New Look is born!” during a Christian Dior défilé. Today, Fashion travels all over the world in just one second, allowing people to be in the front row of every fashion show while in the comfort of their home….

The power of East: how Asian designers do MFW.

Finally we are back at Bocconi, back at BS4F, and back at Milan Fashion Week. The new year calls for new experiences, so we decided to try something out: while the members usually attend events organized by Italian brands, this time there were also emerging asian designers added to the busy schedule. Today we will…

Fashion 5000 km away from Paris: Top 5 Designers from Georgian Fashion Week

The world is changing; fashion is no more concentrated around Paris, Milan and New York. Today the world knows designers from China, Africa, Australia, and recently Georgia. For the ones interested in fashion there’s no way this place can remain unknown: the industry experts are betting on it here, there and everywhere. Today let’s take…

Bridal Fashion Week

Bridal Fashion Week Spring 2017 unveiled an incredible selection of breathtaking wedding dresses that will definitely change your plans for the big day, even if you are not engaged yet. Whether you are a fan of the classic iconic wedding dress or you are a non-traditional future bride who absolutely enjoys going against the grain,…

Chords of Trussardi.

The past weekend here wasn’t a piece of cake: Milan was rainy, grey and thus depressing. When weather turns to its dark side, there’s only one reason to leave home on Sunday, and every fashion addicted knows what it is. In spite of the raindrops attempting to ruin our hair, makeup and outfits, at 5PM…

Missoni AW16: Knitwear Reinvented.

Sundaynight 18:50. Non-stop rain. Destination: the Missoni AW 16 women’s fashion show in Lambrate, set to start at 19:00. I rushed to get in a taxi from Duomo to arrive on time. As the actual time a show starts is usually at least half an hour past the invitation time, I assumed I would be fine. My taxi driver…

Looking Back On The Beauty Of MFW: Ermanno Scervino.

  Over the weekend the BS4F team and I were busy running (literally) around the city attending presentations and shows in order to share what’s to come for FW16/17 with all of you! I have to say that I was particularly impressed with the Ermanno Scervino show, not only because logistically it was well organized,…

24 Hours Of Milan Fashion Week.

Ciao, fashionistas! Every single day of MFW the crew of BS4F attends fashion shows and presentations, and we usually just write about them independently. However, today it will be different! Reading this article, you’ll be able to spend the whole day at the Milan Fashion Week, as I’m telling you all about how we spent…

Lightness at Etro Fashion Show.

Lightness and loveliness: these are the two charateristics that were showcased last friday at the Etro Fashion Show. A very inspiring 2016 FW Collection in which soft shades of brown, beige, maroon and dark green are combined in such a wonderful way. They recall the true autumn atmosphere, with an extra touch of softness that…

Turning Japanese @ Dsquared2.

Japanese geisha meets British rock at the Dsquared2 Fall Winter 16 Men’s fashion show in Milan on Tuesday morning (19/01), showcasing leather, denim and a wide range of graphics and prints.