The textile revolution

-It takes 700 gallons of water to make one and only regular white T-shirt. -In the US 12.8 tons of textile are dumped in landfills every year. And the list goes on.  Textile is the one to blame for the fact that fashion is one of the most polluting industries. Fibres such as cotton but also…

Zeitgeist in Fashion

The Milan Fashion Week has just passed. Runways have been the stage for so many new fashion trends. With every season bringing in something new trends to the fashion industry one cannot help but wonder: Where do these trends come from? As any fashion lover knows, fashion is not only about brand labels and dressing…

The Ultimate Discussion of Fashion: Fur

On October 12th, the fashion world woke up to huge news: Gucci announced they are going fur-free. The chief executive’s own words were “It’s not modern, it’s a little outdated”. So how did Gucci take this huge U-turn and decided to leave their infamous fur-lined loafers behind? The fur discussion in the fashion world has…

Asian Takeover in High Fashion

Have you realised that Fendi’s Instagram page mentions Asian influencers and models more than ever these days? Even though the increasing diversity makes us happy to see, there’s more to that. Millennial social media influencer’s have a bigger impact on the fashion world more than any year, especially in Asia. Chinese being in the lead,…

Memes are the new Campaigns

Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and…

A new era of shopping

In 2016, a survey by firm comScore and UPS showed that consumers are buying more online than in stores. This should not surprise anyone as nowadays technology is developing fast enough to provide people with the possibility to get a 360° online shopping experience through different technology devices from smartphones to laptops. These days online…

Fashion & Travel: the perfect match

More and more fashion companies are trying to expand their business to a new frontier: the luxury hotel industry. This trend started with new consumers’ attitudes, people want to have a 360° lifestyle experience and meanwhile feel part of an exclusive “elite”. This new reality is both the consequence of financial uncertainty, resulted from years…

Co-branding: a new way of competing

In a market where competition has increased over time, even successful companies need to come up with new ideas to expand their brand exposure. This is why co-branding has become more widespread and it has proved to have several benefits. Besides improving the brand image, partnership is a way of enabling brands to compete in new…

Made in Italy: between heritage and globalization.

On the 22nd February the conference held at Bocconi University, moderated by Francesco Perrini – Professor of Management at Bocconi University – and hosted by Bocconi Students for Fashion and Blab was a testimony not only of the importance of Made in Italy in the era of globalization, but also of successful entrepreneurship in Italy and, more specifically,…

Runway diversity: so close, so far

Diversity, equality, inclusivity: today these concepts are heard from everywhere. The world of fashion, setting the standards for our perception and the system of ideals since day 1, serves as common ground for the dispute. In the society where every message is transmitted in no time, discussed in to time and causing effect in no…