Behind the startup : FABS APP

  An Interview by Ira Tassouli and Louise Quesnel.   FABS – Fashion Buyer Society, is the first app entirely dedicated to fashion buyers.FABS App is an app created by the Milan-based showroom TWENTYFOURSEVEN and developed by H-Farm. This virtual assistant is the ultimate go-to tool for fashion buyers as it supports them throughout the…

MFW: A glimpse into Moncler’s “Genius” collections, history and strategy

On Wednesday, 19thof September, the Bocconi Students for Fashion team had the opportunity to attend the Moncler Presentation Event in Milan at Fabbrica Orobio 15. The event presented Moncler Genius, a new project inaugurated in February of this year which encompasses 8 designers working on 8 different capsule collections – all of which are inspired…

Millennials giving the fashion industry a kick of sustainability

There’s a movement going on. A movement within the fashion industry where people have collectively chosen to take a stand against big fast fashion brands and ask the million dollar question: Who made my clothes? In August 2014, a garment factory in Rana Plaza collapsed, killing more than 1,134garment workers. Workers who had families, friends,…

MFW September 2018: An Overview

As the month of September draws on, Milan undergoes a transformation. Not only do temperatures start to drop and leaves to fall as the sweltering summer ends but streets are suddenly dotted with colorful, eccentric attires, museums morph into showrooms and reservations become unusually difficult to place. These are the unmistakable signs that the city…

Your go-to guide for a career in the fashion industry: Fashion Law

Many times when we think of fashion, we do not immediately associate legal studies with it. Fashion Law, however, has been emerging as a branch of its own over the last decade. Although still a novelty, Fashion Law deals with complex issues that do not only touch upon Intellectual Property Law. In fact, the main…

What is a fashion film?

“It’s something like a pear with a pink propeller, that flies around and smells like summer“. This is how Philipp Ulita from the Berlin Fashion Film Festival describes the genre of fashion film. Indeed, fashion film echoes complexity: a kaleidoscope of tangible and intangible socio-cultural elements that fashion creates and sustains.   Petra Collins x…

FASHION X DESIGN: A (RE)INVENTION

I. Follow the rules II. Break the conventions III. Capture the unexpected IV. Reinvent the rules This is the way the iconic Roman house of Bvlgari (re)invents the relationship between fashion and design through its Bvlgarirules installation at the 2018 Fuorisalone. Bvlgari’s ambition is to be a protagonist of the Milanese design week, (re)exploring the…

On how Instagram is revolutionising our fashion experience

You probably have mixed feelings about Instagram; the little pink icon is something you cherish dearly but also makes you feel slightly guilty of over-soliciting daily? Don’t worry, you’re not alone. As of the end of 2017, Instagram officially counts 800 million monthly users, ranking it the 7th most widely used social media platform and…

Mass Customisation in Fashion

Everybody has their own tastes and preferences, and the world we live in constantly caters to that. Most things we consume are the product of some kind of customisation, from the salad dressing we choose to put on our lunch to the phone case that protects our mobile devices. Therefore it has become norm for…

A Game of Thrones on the Chinese Luxury Market

Who are the stakeholders in the Chinese luxury market, and what have they set their sights on? July 1st, the Galeries Lafayette, Paris: the summer sale is in full swing. Throngs of shoppers struggle to move around the stores as they wish, let alone retain their personal space. The individual morphs into the crowd, which…