Lust in Fashion

Pronunciation:  /lʌst/ /ɪn/ /’faʃ(ə)n/

1. A passionate desire for all things fashion — from its cultural aspects, to its business workings, and of course, style.

2. A sensual appetite for fashion that borders on sinful

3. A wordplay on “Lost in Fashion” because getting lost in the world of fashion is a type of lust — not even Dante can define.

4. An initiative by Bocconi Students for Fashion (BS4F) — a group of students advocating this sin with a blog about Milan’s fashion scene, and beyond.

Love us, lust us and fill your daily life with fashion’s lustre.