It’s That Time of Year Again: Victoria’s Secret Show Time

The Victoria’s Secret Fashion show took place this year on November 30th, in one of the great fashion capitals of the world, Paris. Some have been calling it the sexiest TV event of the year as people will be tuning in from around the globe to watch picture perfect models, clad in bejewelled angel wings, showcase the brand’s latest collection. Since its first shows in the 90s, held to promote the brand for the upcoming Valentine’s Day, the brand and show have grown to unprecedented levels. The first shows were aired via webcast but from 2001 onwards they began being aired on national TV.

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The show is known as a posh event with elaborate costume lingerie and a star-studded attendance, attracting hundreds of celebrities each year. This year should be no different as the Angel lineup included some 20-40 of the world’s top models who helped to publicise the event. The giant angel wings worn by the models, as well as other wings of various forms and sizes such as butterfly, peacock, or devil wings, have become emblematic of the Victoria’s Secret brand. Adrianna Lima, Alessandra Ambrosio, Lily Aldridge, Elsa Hosk and Jasmine Tookes were just some of the models who graced the stage. Musical guests that performed were Lady Gaga, Bruno Mars and the Weeknd.

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The show has become a sort of annual holiday on social media, twitter is already filled with #vsfs2016 hashtags, showing snippets of the show, presumed dramas and expected guests. For sure, due to its popularity, the show will be an advertising goldmine, comparable only to the annual Super Bowl. Will you be watching?

by Tia Taylor

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