In celebration of Alexa’s sartorial genius.

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There is no denying the fashion power of the Chung. With a Mulberry bag named in her honour, a hairstyle – “The Alexa” – that spawned a thousand imitations and a book of style-tips and general musings published, she is a force to be reckoned with. The list of fashion-related accomplishments of this style-icon goes on: she is the winner of the British Style Icon Award three years running, has graced the cover of many a Vogue and Harper’s Bazaar and has recently become the host of a British Vogue series which aims to uncover the true depth of the fashion industry…not to mention that she probably owns the most enviable wardrobe in this galaxy.
If her style were to be described in one word, it would be “effortless”. Whether she is strutting down the streets of London in a trench and converse or sporting a Christopher Kane gown on the red carpet, her looks always carry that quality of “Oh look, I just happened to throw this amazing outfit together.”

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With Chung’s penchant for flats, boyish cuts and sixties silhouettes, her looks could be amongst the most copied on the planet. Her signature style is undoubtedly the navy duffel coat over a breton tee paired with black chelsea boots – uncomplicated, unpretentious and yet extremely cool it sums up this icon’s style very well.

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Martina Reich

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