In the setting of Milano Moda Uomo I had the pleasure to appreciate the fresh renew of the big names of menswear fashion. The hardest challenge of these brands’ marketing divisions seem to be targeting a younger international public without losing the focus on the world famous Italian savoir faire.
Starting from La Perla the long jaquard nightgown and imaginary animals printed pants instantly caught my eye. They are statement pieces yet naturally elegant pieces you can perfectly imagine as outerwear on a party-goer rockstar, but also as nightwear on a mature classy men.
Switching to the classic American style,the Ralph Lauren Purple label presentation was a true immersion on the NY Upper East side covering different sides of an effortless chic man’s daily life from the linen suit to the cashmere jumpsuit.
In the SS 2016 collection, the classic Missoni print is re-interpreted trough a nomadic journey from West to East, a charming globe trotter walks on a petals wake wearing pastel colonial jacket and short pants, ready for his next Indian adventure.