It has been while since you’ve been waiting to go. Now you are going to Paris! A city map in one hand and French dictionary in the other, you just have to pray for no strike and in two hours you will finally be in the city of lights.

Café de Flore, Musée du Louvre, Fondation Louis Vuitton, Tour Eiffel, Beaubourg, Palais de Tokyo, Montmartre…There are so many places to go and you do not know where to begin. You are on holiday and there is no need to hurry. Enjoy your croissant, step into your Stan Smiths and let the weekend begins, but do not forget to go shopping!

Capital of Haute Couture, Paris is full of incredible not so well-known brands. For you dear readers, Lust in Fashion has made a selection of five unmissable French brands.

Capture d’écran 2015-04-22 à 02.09.11Capture d’écran 2015-04-22 à 02.08.36

Etudes Studio x Fido Dido SS15

Etudes Studio – 14 Rue Debelleyme, 75003 Paris

Damir Doma – 54 Rue du Faubourg Saint-Honoré, 75008 Paris

April 77 –  49 Rue de Saintonge, 75003 Paris

APC (Atelier de Production et de Création) – 112 Rue Vieille du Temple, 75003 Paris


Bonus Concept Stores:

Bloody Hell it has been five hours that you are wandering in “Le Marais” and you desperately need to sit and drink a cup of tea. Have a look to “Le Loire dans la Théière” and try the famous lemon cake to end your journey with a sweet taste of happiness.

Cyril Jordil


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