Supercolors: Pharrel Williams x Adidas

It was a lovely (and unusual) sunny afternoon in London and I was wandering in Soho, I don’t know if you guys have ever visited this amazing multicultural district, but if you haven’t I really advise you to do it next time you will find yourself in London.

I had a delicious chocolate treat at Godiva and immediately started my shopping journey;

I obviously entered the Adidas original store (I adore Adidas sweatshirts) and there I found love in a hopeless place…

I’m sure you are wondering what I am talking about…

I have fallen in love with  Pharrel Williams’ x Adidas new collection of sneakers.

They are a-m-a-z-i-n-g.

He has redone  the classic  silhouette  of the Superstars in 50 different colors.

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Can you imagine?

You will be choosing among 6 shades of blues or oranges like never before.

I got the Red ones because I am a girl addicted to red, but trust me whatever color is your favorite you will find it.

I miraculously found my size but I must warn  you that they were almost sold out, so if you really want to get a pair rush out or order them online. 

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Pharrel also designed a line of sweatshirts and pants with the same concept but unfortunately they are only for men.

He posted a few words to explain the reason for such a varied choice: ” Supercolor is a celebration of equality through diversity (…) No matter what color you choose, you can be part of Supercolor. Choose your color”

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So? Are you still reading?

Hurry up and get your personal colorful trainers to welcome this upcoming summer at best!

Ilaria Corbari

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