Emerging from the WHITE

WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists. Attended by more than 17.000 buyers from the most important multi-brands in the world. WHITE is a prestigious platform for niche brands and the ideal stage for all those italian and international companies which recognize themselves in the White character, made of creativity, harmony and eco-ethical commitment.

Thanks to our friend and alchemist May Moma (previous article here), the team of Lust in Fashion had the privilege to participate in the WHITE. After more than 3 hours of wandering along the stands we finally made a selection of your favorite designers.

White Milano B&W 2

1. Art 259 Design

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Designer: Alberto Affinito

From the demand to break away from normality emerges a new way to proceed, which wipes out the usual schemes and strives in the search for an alternative and authentic model style. An evocation of the absolute, combining different theories and methods, avant-garde ideas and trends in the intent to overcome distinctions: no more western or Asian style, no longer man or woman. A solid operation of delving and sabotaging the artistic configurations of the past, with the scope of experimenting new shapes and manufacturing processes. The result is a completely destructured collection, eclectic and minimal: volumes are indefinite, fabrics are refined and wide-ranging, colors are sober and essential, style is clear-cut and geometric.

2. J Koo

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Designers: Jin-Woo Choi & Yon-Joo Koo

J KOO is a Korean label founded in 2010 by a duo of Central Saint Martin’s graduates. The intention of the duo’s designs is to redefine the connection between men and women. They do it by incorporating in their womenswear designs some elements from their menswear, while mixing traditional British tailoring techniques and contemporary insights into their menswear collections.

3. Barbara Alan 

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Designer: Barbara Alan

Bring together the best of British design with Italian quality and you got the London based brand Barbara Alan. To describe Barbara Alan’s designs as wearable sculpture is to miss the point of their serious engagement with femininity. They are in every way innovative and unexpected. They challenge conventional ideas by evaluating the construction and form of each piece reducing it to its essential.

4. AD Ann Demeulemeester 

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Designer: Sebastien Meunier

One of the original “Antwerp Six” designers, Demeulemeester launched her label in 1985 in collaboration with her husband, the photographer Patrick Robyn. She has built a successful business around her gothic, bohemian-inspired collections. In 2014 she announced she was leaving her eponymous fashion house. Sebastien Meunier is the proof that there is a life for a fashion house after the left of its original designer.

AD Ann Demeulemeester collection is a new men’s and women’s shoe collection by the Belgian brand. Focusing on a more contemporary offer, but still expressing the brand’s unique aesthetic.

5. Henrik Vibskov

Designer: Henrik Vibskov

Henrik Vibskov is a Danish fashion designer that since graduating from London’s Central Saint Martins has already produced over 25 mens and womens collections. His work is considered part of the “New Nordic Movement” and at the moment he is the only Scandinavian designer on the official show schedule for Paris Fashion Week.

6. Vibe Harsløf

Designer: Vibe Harsløf

Vibe Harsløf is a Danish jewelry designer, celebrated for her imaginative and urban jewelry. Her universe is influenced by contrasted gritty sub-cultures and classic Scandinavian design tradition. Vibe challenges the established preconceptions of what constitutes an accessory, therefore her jewelry functions also as design objects, that holds the potential of becoming timeless.

Do you remember our previous article about Berlin? Guess what ? We saw Vibe Harsløf at Voostore!

Cyril Jordil

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