La Biennale di Venezia: Where art wears fashion

  Every other year, the timeless Serenissima opens its doors to the Art Biennial, one of the most prestigious and avant-garde art festivals in the world. The Biennale buzz travels through the magical venetian canals and meets the world. You have definitely scrolled through Lorenzo Quinn’s monumental sculpture, titled Support, in your Instagram feed: a…

Tribute to Gianni Versace

15thJuly 1997, Gianni Versace was murdered in front of his house in Miami Beach by a homosexual antipathetic. It was a huge loss for Maison Versace of which Gianni was the founder and the artistic director. After his death, 50% of Gianni Versace S.P.A. was left to his ‘princess’, this is how Gianni used to…

Asian Takeover in High Fashion

Have you realized Fendi’s Instagram page mentions Asian influencers and models more than ever these days? Even though the increasing diversity makes us happy to see, there’s more to that. Millennial social media influencer’s have a bigger impact on the fashion world more than any year, especially in Asia. Chinese being in the lead, Asian…

LAND FOR DREAMERS

Everything starts with a dream. In strategic management it is called mission, the purpose or aspiration of a company, the objective it wants to pursue. For reaching this goal, a strategy must be formulated, combining analysis and decision making. Then it has to be implemented, by executing the choices made. Now, consider your dream. You…

Be Fashionable, Be Green

Over the years, the fashion industry has become more and more sensitive about themes involving the environment.  Eco fashion, also known as “sustainable fashion”, is a philosophy embraced by fashion to create items that unite environmental awareness and creativity. Statistics show fashion industry to be the second most pollutant industry and numerous maisons are now trying to…

MyTheresa launches exclusive collection with Off-White

After the collaboration with Miu Miu, MyTheresa will be launching another capsule collection on Wednesday, the 17th of May. This time, the luxury online shop will make it happen with Milanese based brand Off-White, currently one of the most hyped streetwear labels out there. Founder and creative director of the it-label, Virgil Abloh, has designed…

Memes are the new Campaigns

Social media craze is present everywhere in our lives. Fashion brands are using every social media channel efficiently for marketing purposes however Gucci took this one step further and launched memes instead of campaign editorials. The latest trend on internet is memes, relatable and funny posts that address millennials. Gucci hired “international meme creators” and…

Met Gala 2017: the art of the In-Between.

The Met Gala, held on May 1st, spurred many a discussion. As usual, the outfits were astonishing. But if in the past years it was the wonder, the lust and the chic extravagance that left us speechless, this time the effect was quite different (although it has to be said that last years Zac Posen creation…

The Italian Summer: Ripa & Ripa

This summer season a new, unique brand took its place on the infamous shelves of La Rinascente: The male swimwear brand Ripa & Ripa. Two friends Anna and Oliviero who graduated from Bocconi 3 years ago created the brand. They did not create it far away, “You can say that we discussed the idea by…

Coachella: where fashion outweighs music

During the past few weeks social networks were loaded with pictures of bloggers, models, actors and singers having the time of their life at Coachella. Images of crazy parties by the pool, floating flamingos and Californian sunsets made us all envious, admit it. What left me a little concerned  is that I knew almost everything…

A new era of shopping

In 2016, a survey by firm comScore and UPS showed that consumers are buying more online than in stores. This should not surprise anyone as nowadays technology is developing fast enough to provide people with the possibility to get a 360° online shopping experience through different technology devices from smartphones to laptops. These days online…