FASHION X DESIGN: A (RE)INVENTION

I. Follow the rules II. Break the conventions III. Capture the unexpected IV. Reinvent the rules This is the way the iconic Roman house of Bvlgari (re)invents the relationship between fashion and design through its Bvlgarirules installation at the 2018 Fuorisalone. Bvlgari’s ambition is to be a protagonist of the Milanese design week, (re)exploring the…

On how Instagram is revolutionising our fashion experience

You probably have mixed feelings about Instagram; the little pink icon is something you cherish dearly but also makes you feel slightly guilty of over-soliciting daily? Don’t worry, you’re not alone. As of the end of 2017, Instagram officially counts 800 million monthly users, ranking it the 7th most widely used social media platform and…

Mass Customisation in Fashion

Everybody has their own tastes and preferences, and the world we live in constantly caters to that. Most things we consume are the product of some kind of customisation, from the salad dressing we choose to put on our lunch to the phone case that protects our mobile devices. Therefore it has become norm for…

A Game of Thrones on the Chinese Luxury Market

Who are the stakeholders in the Chinese luxury market, and what have they set their sights on? July 1st, the Galeries Lafayette, Paris: the summer sale is in full swing. Throngs of shoppers struggle to move around the stores as they wish, let alone retain their personal space. The individual morphs into the crowd, which…

Zeitgeist in Fashion

The Milan Fashion Week has just passed. Runways have been the stage for so many new fashion trends. With every season bringing in something new trends to the fashion industry one cannot help but wonder: Where do these trends come from? As any fashion lover knows, fashion is not only about brand labels and dressing…

Vintage: what goes around comes around

From Audrey Hepburn in Breakfast at Tiffany’s, to ‘rocknrolla’ Bianca Jagger and it-girl Jane Birkin one word comes to mind: VINTAGE. Vintage fashion has always been a point of inspiration, a source of reinvention for the fashion industry. Divided into decades or eras, vintage is always recurrent through some timeless and revolutionary big trends.  …

How to Maintain Luxury Relevance in Today’s Fast-Changing Environment

A Keynote Speech by Mr. Antonio Belloni, Group Managing Director of LVMH On February 6th, students and professors gathered at Bocconi University to listen to a keynote speech by Mr. Antonio Belloni (who often goes by Mr. Toni Belloni). Mr. Belloni holds the prestigious positions of Group Managing Director at LVMH, Member of the LVMH…

Replay: Re-playing with the Jeans Concept

Report from the company visit of BS4F team to Replay Headquarters, Asolo that was held on November 27th On 27th of November, the BS4F team routed to Asolo, where the Replay Headquarters are located. When we arrived, we were shocked by the architecture; it felt like we were somewhere in America! The American vibes continued…

The Fashion Industry Where It’s Better To Be Ugly

The seasonal, handmade clothing item that used to be the most awkward gift of a few years back has morphed into a year round industry potentially worth millions of dollars.The ugly sweater, as they are so called, is no longer a fashion item your mother would force you to put on to be polite, but…

A glance of Christmas campaigns

Christmas is coming once again. Gifts from family are always a undeniably huge part of this holiday. As usual, fashion brands are fighting hard to earn a spot in this competition trying to win the heart of customers. Let’s see some impressive fashion campaigns that have been launched this year. H&M This year H&M shot…

TRAVEL: A SPECIAL CHRISTMAS GIFT

Traveling is a common hobby during all the year, but on holidays the number of people travelling increases exponentially. In Christmas time a lot of people travel around different areas of the world. The majority prefer to go to the mountains to celebrate Christmas or New Year’s Eve skiing, snowboarding and enjoying shopping with snow….

On Style

Yes, style. The magic word for magazine editors straight out of The Devil Wears Prada, Man Repellers with millions of Instagram followers and the entire fashion sphere. Showcasing your personality? Hot trends fresh off the runway? Timeless or Ephemeral? The concept of style today is triumphally democratic and we’re in love with it. Who said…