How to Maintain Luxury Relevance in Today’s Fast-Changing Environment

A Keynote Speech by Mr. Antonio Belloni, Group Managing Director of LVMH On February 6th, students and professors gathered at Bocconi University to listen to a keynote speech by Mr. Antonio Belloni (who often goes by Mr. Toni Belloni). Mr. Belloni holds the prestigious positions of Group Managing Director at LVMH, Member of the LVMH…

Replay: Re-playing with the Jeans Concept

Report from the company visit of BS4F team to Replay Headquarters, Asolo that was held on November 27th On 27th of November, the BS4F team routed to Asolo, where the Replay Headquarters are located. When we arrived, we were shocked by the architecture; it felt like we were somewhere in America! The American vibes continued…

The Fashion Industry Where It’s Better To Be Ugly

The seasonal, handmade clothing item that used to be the most awkward gift of a few years back has morphed into a year round industry potentially worth millions of dollars.The ugly sweater, as they are so called, is no longer a fashion item your mother would force you to put on to be polite, but…

A glance of Christmas campaigns

Christmas is coming once again. Gifts from family are always a undeniably huge part of this holiday. As usual, fashion brands are fighting hard to earn a spot in this competition trying to win the heart of customers. Let’s see some impressive fashion campaigns that have been launched this year. H&M This year H&M shot…

TRAVEL: A SPECIAL CHRISTMAS GIFT

Traveling is a common hobby during all the year, but on holidays the number of people travelling increases exponentially. In Christmas time a lot of people travel around different areas of the world. The majority prefer to go to the mountains to celebrate Christmas or New Year’s Eve skiing, snowboarding and enjoying shopping with snow….

On Style

Yes, style. The magic word for magazine editors straight out of The Devil Wears Prada, Man Repellers with millions of Instagram followers and the entire fashion sphere. Showcasing your personality? Hot trends fresh off the runway? Timeless or Ephemeral? The concept of style today is triumphally democratic and we’re in love with it. Who said…

The Magnitude of Winter Holiday Shopping

In many parts of the world, the conclusion of Halloween celebrations signifies not an ending, but the start of an even more exciting holiday season: Christmas! The merriment that accompanies the holiday is not reserved for children and families, because for most retailers, the winter holidays represent a significant proportion of their sales. It’s a…

The magic business of Holiday Windows

It’s beginning to look a lot like Christmas, from the twinkling lights and the holiday decorations all over the city, to most importantly, stores window displays. A perfect holiday window display is a great way to to draw customers who are in a festive, spending mood into stores they might not have stopped by otherwise….

The Ultimate Discussion of Fashion: Fur

On October 12th, the fashion world woke up to huge news: Gucci announced they are going fur-free. The chief executive’s own words were “It’s not modern, it’s a little outdated”. So how did Gucci take this huge U-turn and decided to leave their infamous fur-lined loafers behind? The fur discussion in the fashion world has…

Are wearables taking over the fashion industry?

Since the blast of Apple Watch launch in the market, wearables, as kinds of avant-garde intriguing devices, have caught the world’s attention. Gartner, Inc. forecasts an increase of additional 16.7% sales from 2016 in the wearables market in 2017, meaning 310.4 million be sold worldwide. Sales will generate revenue of $30.5 billion in 2017, within…

Eyewear: a vision with vision

  Report from the event “Eyewear: la montatura perfetta” that was held on November 8th in Università Bocconi. Iconic, timeless, the ultimate accessory, a must-have. Eyewear is a thriving business of 82 billion dollars with incredible growth potential and the world of fashion has its eye on its changing dynamics at the dawn of a…

Black Friday: let the shopping begin

Have you ever heard about Black Friday? Most of you certainly have. But do you know where this recurrence comes from? This is an American tradition related to the day after Thanksgiving which spread out all over the world few years ago. It has become a trend adopted by many companies attracting customers with incredible…