Your go-to guide for a career in the fashion industry: Human Resources

We have all heard about the infamous HR departments, but do we actually know their role and importance within fashion companies?  Let’s face it: Human Resources is one of those areas of business that is often outshined by the glamorous money-making machines of finance or technology. In fact, however, it is all of those Human…

The Business of Hype and Drop Culture

The fashion and luxury industries as we know them are undergoing a tremendous change to keep up with the new generation of consumers—who are set to account for 45 percent of the global luxury market by 2025— and their new shopping behaviours. Normal marketing strategies don’t cut it for most brands anymore, and this is…

Your go-to guide for a career in the fashion industry: Fashion Buying

We often hear of fashion buying being named as one of the most prestigious and sought-after positions in the industry. But do we actually know what fashion buying is? Coated with the allure of mystery, fashion show invites and samples, fashion buying is not one uniform profession described as choice of what department stores will…

The Imitation Game

Copying in the fashion industry is no new concept. Charles Frederic Worth, considered the pioneer of haute-couture, started stitching his name onto his original creations as early as in 1850 to protect himself from sly copycats. However, with the extensive multiplication of clothing brands and the strong development of fast-fashion, this phenomenon has grown hugely…

Blockchain + AI = The Future of Retail

AI AKA Artificial intelligence: computer completed tasks by simulating human intelligence. Blockchain: states of information at a determined moment in time represented by a chain of blocks. Each block can be traced to the previous one while each chain of blocks resides independently in a decentralised network which requires general consensus and thus ensures validity. Blockchain…

The digital tax

Subsidies for small to medium retailers and higher taxes for tech-giants. These are the new directives to be introduced in the UK by April 2020 in order to level the playing field between different distribution channels in a country that is greatly affected by the crisis of historical retail chains such as Marks & Spencer…

Your go-to guide for a career in luxury

Fashion out of all luxury sectors seems to be the most underestimated business by the general public. Both in terms of its complexity, as well as the importance of the processes occurring in the businesses for the market. The origins of this assumption are plenty. However, one and most probable one, is the fact that…

Anya Hindmarch and the Death of the Fashion Show

Anya Hindmarch has always had the flair for the eccentric, the unpredictable and the unconventional – proof of this being that her designs have continually drawn inspiration from seemingly humdrum, everyday sources such as traditional British biscuits, retro arcade games, and even Kellogg’s cereal. London Fashion Weeks had, in the past, been an outlet for…